KB Roowala
CEO, Perfumes Los Angeles - Roo Investment Group

As a founder of Perfumes Los Angeles, KB Roowala has transformed a small family business into a prominent player in both the retail and wholesale perfume markets. Starting from humble beginnings in the New York metro area flea markets, KB's vision and entrepreneurial spirit have driven the expansion to a flagship brick-and-mortar store in downtown Los Angeles and an evolving e-commerce platform. Under KB's leadership, Perfumes Los Angeles has remained committed to authenticity and quality, ensuring customers receive genuine products. The business has built a reputation for offering an extensive selection of over 250 top brands and 4500 different SKUs, catering to a diverse clientele that includes everyday shoppers and luxury fragrance enthusiasts.
Roowala's innovative strategies and adaptability have been crucial in navigating the competitive landscape, emphasizing customer relationships, and creating immersive shopping experiences. With a dedication to supporting small and medium minority businesses, Roowala's efforts have not only elevated Perfumes Los Angeles but also enriched the broader community. His approach to integrating technology, optimizing sales processes, and focusing on customer engagement has set a benchmark in the industry, making Perfumes Los Angeles a trusted name for both retail and wholesale fragrance needs.